Eu Launches Antitrust Probe Into Google's Anti
Google is facing fresh regulatory scrutiny in the European Union , this time over its policies designed to combat search spam. The development comes after complaints from a coalition of media companies and publishers. Now, the European Commission has launched an antitrust investigation into Google’s anti-spam “site reputation abuse” policy, which aims to clean up search results. The policy in question targets a practice often called “parasite SEO.” The term refers to when third parties publish content on a well-ranked host site to abuse the host’s high authority....