Counterpoint Research has just published a list of the best-selling smartphones in 2025 . Apple’s devices top the list, as expected, with the iPhone 16 leading the charge. In fact, Apple’s iPhones claimed 7 out of 10 top spots here.
Apple dominates the best-selling phones in 2025 list
While Apple takes 7 out of 10 top spots, Samsung claimed the remaining three. These are two of the largest smartphone OEMs on the planet, so it’s not exactly surprising. They’re also selling their phones pretty much everywhere. You can see a full list below.
Counterpoint Research did not share exact sales numbers, but it did share a comparison with sales from 2024. The ratio was the same back then; iPhones took 7 out of 10 spots, Samsung took the remaining three.
In 2025, the Apple iPhone 16 was the best-selling smartphone by quite a margin. The iPhone 16 Pro Max and iPhone 16 Pro are second and third-placed, respectively. The fourth place is also claimed by an Apple phone, the iPhone 17 Pro Max.
Samsung has three phones on the list
Moving down the list, the 5th and 6th place are claimed by the Galaxy A16 5G and Galaxy A06 4G handsets from Samsung . These are the true budget phones from the company. The cheapest the company has to offer, basically.
The Apple iPhone 17 and iPhone 15 claimed the 7th and 8th spots, while the Galaxy S25 Ultra and iPhone 16e close out the top 10 list.
What’s interesting here is that the iPhone 16 was the 10th best-selling phone in 2024, and now it’s the top-selling smartphone. I’d bet that the iPhone 17 will be the best-selling phone of 2026, that’s an easy guess, actually.
Why? Well, it’s already 7th, and it’s the biggest upgrade that Apple ever done for the vanilla iPhone. It will continue selling like hotcakes in 2026, that’s almost a certainty.
These 10 phones took almost a fifth of the global smartphone market
Counterpoint Research noted that these 10 phones contribute 19% of the overall smartphone sales in 2025. So, just these 10 phones took almost a fifth of the global market.
