AMD and NVIDIA GPU prices are likely about to go up, according to recent reports about the increase in supply chain prices for AMD and NVIDIA’s GPU partners. This includes the likes of several companies, but isn’t necessarily going to be seen across every single brand. Though that does seem inevitable if all GPU partners are going to end up paying more on the supply chain side, as they will need to recoup those costs somehow.

Per the reports, both AMD and NVIDIA have informed their partners that prices would be increasing for GPU memory bundles. It’s not clear how much more both companies will be charging. However, it’s rumored to result in a significant increase in the end price of the GPU. This isn’t the first set of price increases that have been introduced to this category. The RAM shortage was expected to cause an uptick for most, if not all, products that contain DRAM before too long, especially for GPUs. This has already started with some NVIDIA cards, as stock that comes directly from NVIDIA or the retailers has remained low or nonexistent. This has led to third-party sellers being the only ones with available stock. Those cards (specifically the RTX 5090) have seen a huge bump in price .

AMD and NVIDIA GPU prices are expected to increase by up to 15% from multiple brands

So far, according to reports from Notebookcheck and CTEE , both ASUS and GIGABYTE are expected to increase the MSRP of their RTX 50-series and RDNA 4 GPUs in the very near future. MSI has already reportedly increased the prices of cards it makes from both suppliers. Keep in mind that these will be official price increases, and not the artificial ones coming from third-party sellers.

This also likely means that prices from third-party sellers could be pushed even higher if stock with official MSRP runs out. Prices may be popping up at normal prices for now, but the increase is supposed to happen by the end of January. So they won’t stay close to or at the current MSRP for long. It’s also entirely possible that other brands may hold out with unchanged prices as long as possible, but consumers shouldn’t bank on that lasting for too long. Whether or not that matters also depends on if there’s any stock that can be found.