ASUS is reverting a big recent announcement that shocked the PC gaming community. After initially informing reviewers and retailers that the RTX 5070 Ti and the 16GB RTX 5060 Ti had reached “end-of-life” status , ASUS now claims these graphics cards are not discontinued. The company is blaming the confusion on “incomplete information” provided by its own representatives.
Why ASUS just walked back the RTX 5070 Ti “End of Life” claims
The situation became messy yesterday. The tech channel Hardware Unboxed reported that ASUS had explicitly confirmed the death of these models. The firm reportedly cited supply constraints as the main reason. Following that report, ASUS issued a press release to clarify that it has no plans to stop selling these GPUs. However, this retraction hasn’t fully cleared the air. While the cards are technically still in production, finding one at a local retailer remains a significant challenge.
NVIDIA also stepped into the conversation to steady the ship. They confirmed that they are still shipping all versions of the RTX 50-series. The mixed messages from ASUS seem to stem from an internal struggle to manage expectations during one of the most volatile periods for hardware manufacturing in years.
The real culprit: The memory war amid the AI boom
Even though the official word is that these cards are “not discontinued,” they are very hard to find. The tech industry is currently gripped by a massive shortage of DRAM and NAND memory . The reason behind it? AI data centers are snapping up the available supply. This trend has forced manufacturers like ASUS to fluctuate their production output.
In the real world, this means that even if a card isn’t “dead,” it might be a “ghost.” Retailers have noted that stock for the 5070 Ti is almost impossible to secure. And when units do appear, they often carry price tags significantly higher than their original MSRP. Some models have seen price jumps of over 30%, as the cost of the internal components continues to rise.
What lies ahead for builders
For those looking to upgrade, the “un-cancellation” of these ASUS cards provides some hope. But the road ahead still looks bumpy. Manufacturers are currently prioritizing high-end models that offer better margins on the limited memory they can get their hands on. This leaves mid-range enthusiasts in a difficult spot: the products officially exist, but getting your hands on one requires either a stroke of luck or a very deep wallet.
