If you thought that the first-ever Samsung foldable smartphone was a novelty form factor that would die off in the next couple of years, you’re not alone. However, to our surprise, the foldable form factor has endured. Despite its hefty price tag, there is enough demand for companies to continuously churn out new models year after year. Now, according to the latest data from Counterpoint Research , that growth isn’t slowing down. In fact, the company estimates that foldable smartphone panel shipments will grow 46% in 2026.
Foldable smartphone panel shipments to grow in 2026
According to Counterpoint’s data, the company believes that foldable smartphone panel shipments will grow 46% YoY in 2026. While not 100% accurate, it’s safe to assume that this will also translate to growth in the foldable smartphone market overall. After all, why would companies order more display panels for foldables if they weren’t planning on using them, right?

The company’s own numbers suggest growth in the market of around 38% next year. Also, Counterpoint says that Samsung is most likely the biggest winner in panel suppliers. Experts estimate that the company’s market share will surpass 50%. But who do we have to thank for this growth? In part, Apple .
Apple to launch its first foldable next year
If you have been following the rumors, you know that Apple is rumored to launch its first-ever foldable smartphone in 2026. Apple is most definitely late to the foldables scene. Samsung launched its first-ever foldable in 2019, which means that the market would be around 7 years old by the time Apple steps in.
However, Apple does have the advantage of having a strong brand and loyal customer base. This means that there is a good chance these customers and fans will help drive the sales of its foldable iPhone. We had previously heard that Apple is optimistic about its sales . Apple is also expected to source the displays from none other than Samsung .
The Cupertino company’s foldable isn’t expected to come cheap, though. The Samsung Galaxy Z Fold 7 is priced around $1,800. However, the rumors claim Apple’s foldable will blow way past the $2,000 mark.
In any case, we’ll have to wait until 2026 to see how the situation plays out.