Is the AI ​​industry a bubble that could burst at any time? The soaring valuations and heavy investments in the world of artificial intelligence have fueled this speculation. Recently, Google CEO Sundar Pichai brought more weight to the debate, warning that if this AI boom collapses, “I think no company is going to be immune, including us.”

Speaking to the BBC, Pichai confirmed that the current moment is an “extraordinary” time for innovation. However, he also noted that the market shows “elements of irrationality” reminiscent of the dot-com era crash.

Is the AI boom a bubble? Google CEO acknowledges “elements of irrationality”

While Pichai acknowledged the dangers of excessive hype, he made sure not to dismiss the technology itself. He drew a key distinction between market speculation and long-term technological value.

“We can look back at the internet right now. There was clearly a lot of excess investment, but none of us would question whether the internet was profound,” he explained to the British broadcaster . “I expect AI to be the same.” Basically, even if a correction is inevitable, the long-term, fundamental value of AI will remain transformative.

Despite the self-aware warning , Google is not easing up on the accelerator. The company plans to continue scaling its investments. This includes a recent commitment of £5 billion over two years for UK AI infrastructure and research. Pichai confirmed that Google would eventually begin training some of its models in the UK, a move that aims to boost the country’s standing in the global AI race.

Energy demands and societal change

The interview also highlighted significant non-financial consequences of the AI boom. Pichai warned that the computing power required to train massive AI models has “immense” energy needs. He acknowledged that this intensive scaling would likely cause “slippage” in Alphabet’s ambitious net-zero climate targets. He stressed the need for new energy sources to avoid constraining economic growth.

Lastly, Pichai emphasized the profound effect AI will have on the workforce. He believes AI will evolve and transition certain jobs, but it will also create new ones. His counsel to professionals is pragmatic: those who learn how to effectively use AI tools—whether they are teachers or doctors—will be the ones who thrive in the evolving professional landscape.