Google Pixel 10 Sets New Us Sales Record With Massive Yearly Growth

Google is making serious gains in the high-end smartphone market. Despite facing heavy competition from the launch of Apple’s iPhone 17 series, the Pixel 10 lineup helped Google achieve an unprecedented milestone: a new single-month sales record in the U.S.

The data comes from a recent report from Counterpoint Research . The report shows that Google’s Pixel sales in the U.S. jumped a massive 28% year-over-year in September 2025. Not surprisingly, Google’s market share still remains a fraction of giants like Apple and Samsung. However, this growth shows a real momentum for the nearly decade-old phone brand.

Google Pixel 10 sales: 28% Y-o-Y growth in the US

The growth is most notable in the premium segment , which includes phones priced at $600 and above. Three years ago, Google held just 0.1% share in this bracket. Now, by September 2025, that share had emerged to 6.1%.

This milestone is largely driven by Google’s updated marketing strategy. The company has been heavily emphasizing the Pixel lineup’s Gemini AI integration and software innovation for some years. Google has been aggressively targeting iOS users with multimedia ad campaigns. The ads constantly show Pixel devices as more innovative and intelligent.

The new Pixel 10 series did the heavy lifting for this sales success. However, the $500 sub-flagship alternative, the Pixel 9a, also continues to sell well late into its life cycle.

Stealing premium market share from Samsung

Google’s growth appears to be primarily coming at the expense of other high-end brands, particularly Samsung. At major carriers like T-Mobile and Verizon, Google’s share in the $600+ market has grown to around 7% in the last three years. During the same period, Samsung’s share at T-Mobile dropped by 8 percentage points.

While this shift cannot be solely attributed to the Pixel, the data shows that a significant portion of Android users looking for premium devices are now choosing Google. The momentum sets the stage for the upcoming Pixel 11 lineup to become a truly landmark series for the company.