NVIDIA is suspected to have cancelled production of the RTX 5070 Ti GPU, according to ASUS, which has reportedly stated that it is no longer able to acquire components needed to produce the graphics cards that customers would buy online or in stores. There are likely a few factors at play, but they all contribute to the same result, which is a price increase of any remaining RTX 5070 Ti stock.
This is also likely to lead to higher prices of different RTX 50 series GPUs like the RTX 5080 and the RTX 5090 . Details about the abandoned production of this particular graphics card model come from Hardware Unboxed, which reportedly got the confirmation from ASUS during CES 2026. The RTX 5060 Ti is rumored to be headed toward an end-of-life status soon after.
With the RTX 5070 Ti cancelled, gamers can expect another wave of high prices for graphics cards
If you haven’t already upgraded your gaming PC to a more modern graphics card, you might want to do so as soon as you possibly can. Before long, prices on any graphics card models that will be viable for the foreseeable future will likely be increased to undesirable amounts. Thereby pricing out a large number of consumers. When this happens, consumers who can’t afford to pay upwards of $1,400 to $1,500 for an RTX 5080 will be looking at an RTX 5060, which comes with only 8GB of VRAM. Those, too, stand a good chance of seeing price increases, unless NVIDIA keeps production numbers up to fulfill stock for its board partners.
While there is still stock left of some RTX 5070 Ti graphics cards at retailers, much of it has already been depleted. What’s left has mostly been jacked up in price by at least $70 per card. In some cases, more. You can still find certain models available, like the ASUS TUF Gaming RTX 5070 Ti that now retails for $879.99. There’s also a slightly less expensive model, the MSI Gaming RTX 5070 Ti Shadow 3X OC for $829.99. It’s worth keeping in mind that the RTX 5070 Ti MSRP was supposed to be around $749.
RAM shortages play a big part
As much of the industry has suggested already, RAM shortages are playing a big role in these price increases, and likely NVIDIA’s decision to discontinue production of the RTX 5070 Ti. RAM has jumped in price by large amounts, and this has made it more expensive for manufacturers to make graphics cards.
Another factor is AI datacenters gobbling up as much viable stock of graphics cards and RAM as humanly possible, leaving less stock for gamers and PC enthusiasts looking to upgrade. Lower supply, higher demand, which is basically the catalyst for a price increase. While these price increases aren’t ideal, they’re seemingly going to be the new normal. Consumers who can’t find any NVIDIA options can also opt for the next best thing, which, for now, is the AMD Radeon RX 9070 XT . This is the closest graphics card to the RTX 5070 Ti’s performance output, and its price has remained steady for the moment. However, that is likely to change as well before long.
