At IFA 2025 , Hisense presented a new lineup of smart innovations focused on integrating AI into home electronics and appliances. Hisense brought its massive 116-inch display with RGB-MiniLED technology to the event, as well as new TriChroma laser projectors and smart appliances. Plus, the firm has a new AI platform as a hub for all its smart devices.
Hisense IFA 2025 announcements: 116-inch RGB-MiniLED UX TV
For displays, Hisense is showcasing its most advanced offerings. The flagship is the 116-inch RGB-MiniLED UX TV , which uses proprietary RGB-MiniLED technology to deliver enhanced picture quality. It features a peak brightness of up to 8,000 nits, which contributes to deep blacks and vivid colors. The Hi-View AI Engine X further optimizes visuals in real time by controlling light and color to ensure clarity and smooth gradations.

TriChroma laser projectors
For cinematic-scale viewing, Hisense has expanded its TriChroma Laser Cinema solutions. The new L9Q model can project an image up to 200 inches and supports IMAX Enhanced. On the other hand, the Laser Mini Projector C2 Ultra offers a 300-inch projection with ultra-low latency.

Smart appliances: PureFlat Smart Series refrigerator and U8 S Pro Air Conditioner
In the home appliance sector, Hisense is integrating AI to enhance daily routines. The PureFlat Smart Series refrigerator is equipped with a 21-inch interactive screen. It features a Kitchen AI function that can plan meals and provide voice-guided recipes. The screen can also serve as an entertainment hub.

The U8 S Pro Air Conditioner, a Red Dot Award winner, includes a HI-SENSOR that tracks presence and movement to automatically adjust airflow and temperature. It’s also equipped with a built-in AI voice assistant that recognizes 18 voice commands.
ConnectLife AI platform
Lastly, the core of Hisense’s smart ecosystem is ConnectLife AI, which links all devices. The platform’s new ConnectLife AI Agent powers specialized functions like an AI Cooking Agent for personalized meals and an AI Laundry Agent for optimized washing cycles. Lastly, ConnectLife AI also integrates IntelliSense sensors to manage energy efficiently.