For nearly a decade, Samsung has dominated the lifestyle television market with The Frame . This display successfully turned the “black mirror” of a TV into a piece of art. At CES 2026 , LG is finally launching a direct response: the LG Gallery TV. While LG has previously offered slim “Gallery Design” models, this new release is a dedicated art-focused canvas aimed squarely at Samsung’s crown.

While Samsung’s The Frame uses QLED technology , LG is opting for 4K MiniLED for its Gallery TV. The decision is interesting, as MiniLEDs can provide the high brightness and precise contrast needed to make digital brushstrokes look authentic in well-lit living rooms. To compete with the famous matte finish of The Frame, LG has equipped its 55-inch and 65-inch models with a specialized glare-reduction screen. There’s also a Gallery Mode developed alongside museum curators to reproduce the subtle textures of physical masterpieces.

Focus on design and customization

The LG Gallery TV has a flush-mount design that makes it sit perfectly flat against the wall, just like its competitor. It also uses the popular idea of magnetic frames that can be swapped out, so people can change the look of the TV as easily as they would a regular picture frame.

One of the biggest questions remains cable management. Samsung’s One Connect Box uses a single nearly invisible wire to keep the art aesthetic clean. While LG hasn’t confirmed if it will include its wireless “Zero Connect” technology, the Gallery TV is designed to be a self-contained unit, using AI Sound Pro to mimic a 9.1.2 channel audio setup without the need for external speakers or soundbars that might ruin the gallery look.

Content and AI: A new creative edge

A “lifestyle TV” is only as good as the art it displays. To rival Samsung’s Art Store, LG is introducing Gallery+ , a subscription service featuring over 4,500 curated works. However, LG is leaning heavily into generative AI . The brand will allow owners to create unique, custom artwork via the Alpha 7 AI processor. This feature adds a layer of personalization beyond standard digital libraries.

As both tech giants get ready for CES 2026, customers will have to choose between ecosystems and displays. The “Art TV” race will no longer be just between one company in 2026, which is great. After all, strong competition between big tech brands always ends up benefiting consumers.