Netflix killed Google Cast support towards the end of last year. The feature, as the name suggests, allowed users to cast content from their phones to their TVs and TV-streaming devices. The reason for the decision wasn’t immediately clear back then when it went missing. But a new report now sheds light on the possible reason why Netflix killed Google Cast support.
Netflix killed Google Cast support for the reason that nobody was casting anymore
According to a report by Janko Roettgers of Lowpass (via The Verge ), the popularity of casting has been declining. Though Google managed to sell more than 100 million Chromecast-branded devices before introducing its replacement TV Streamer in 2024, the habit of streaming content from phone to TV is fading. The report notes that one streaming service operator told Roettgers at CES that only 10% of Android users still use the casting service. This marks a significant decline from its peak in the mid-2010s.
Coming back to the reason for Netflix killing Google Cast support is exactly what’s been happening. Streaming content is now more convenient than ever. Both smart TVs and set-top boxes come with improved UI, and the experience has been seamless. So much so as to make casting ancient.
When you consider the universal practice of stumbling through countless streaming apps to find something to watch, it only makes sense that a more restricted, individual casting service has become less common.
The Netflix app is available on most devices
Although Netflix doesn’t explicitly say “nobody was using it” as the reason, it appears to be the leading reason why Google Cast support is no longer available. Roettgers points out other possibilities, such as a grander focus by Netflix on utilizing smartphones in more interactive ways, like controllers within Jackbox-style party games. The Netflix app is available on any device, so the question arises, why keep Cast around just for the sake of a small section of legacy users?.
While Casting might not die, it has become less significant. If you’re still into casting, better start looking at alternatives for catching up on streaming entertainment.
