Samsung is getting ready for a big year in 2026. After a number of internal strategy meetings, the tech giant has set a plan to stay competitive in the current challenging market. With the help of new co-CEOs Roh Tae-moon and Jun Young-hyun in the return to the “dual-CEO” strategy , Samsung will try to improve its reputation as a hardware-first company and become a “ truly AI-driven company. “
Samsung’s plan for 2026: Using AI and 2nm chip tech to lead the market
The core of Samsung’s 2026 vision lies in its semiconductor division. The company is betting heavily on its advanced 2-nanometer (2nm) manufacturing process to close the gap with industry leaders. Samsung plans to bring its massive $37 billion facility in Taylor, Texas, online to handle mass production of these next-generation chips.
Galaxy S26 series and the Tri-Fold era
In the mobile sector, all eyes are on the upcoming Galaxy S26 series. While Samsung typically favors a January launch, rumors suggest a possible shift to late February. However, the firm’s own SoC will still not power as many units as they would like. While the company wants to debut its in-house 2nm Exynos 2600 processor , production yield challenges may lead to a wider reliance on Qualcomm’s next-generation Snapdragon chipsets in most global markets. Some outlets have reported deals that force Samsung to continue using Snapdragon chips in most of its flagship phones—at least for now.
Samsung is also doubling down on its foldable dominance. The company reportedly set an ambitious goal of 7 million foldable units by 2026. To reach this goal, engineers are focusing on “ structural reform ” for the Galaxy Z Flip series. They aim to make it significantly thinner, lighter, and—surprisingly—more affordable. However, the true “halo” product will likely be the Galaxy Z TriFold—a triple-panel device that represents the brand’s most daring design to date.
AI in the living room
The AI push extends far beyond smartphones and chips. At the upcoming CES 2026, Samsung is expected to showcase its premium Micro RGB TV lineup featuring a “ Vision AI Companion .” This large language model (LLM) will allow users to have natural, back-and-forth conversations with their TVs. It aims to transform them from simple displays into intelligent home hubs. This will be another important step in Samsung’s goal of blending its proprietary hardware with conversational AI.
