Samsung TV Plus has crossed a major milestone by achieving a whopping 100 million+ monthly active users . This puts the free streaming service among the most used apps and services on smart TVs and smartphones. This growth highlights how FAST platforms are gaining ground as more and more viewers seek alternatives to paid subscriptions.
Samsung TV Plus records a whopping 100 million+ monthly active users
In an official announcement, Samsung reports that the total streaming hours on its popular TV Plus are now up 25 percent year over year . In layman’s terms, users who once watched four episodes are now watching five. Retention is equally strong. The tech giant says that 92 percent of viewers are still active after three months. This is an impressive result, especially considering it’s a market where viewers often switch platforms very frequently.
One of the major reasons behind the key growth seems to be the distribution. Samsung TV Plus comes preinstalled on most Samsung TVs and Galaxy devices. This removes friction for new viewers. Moreover, the service is also available on tablets, smart monitors, Galaxy XR, and even Family Hub refrigerators. It offers more than 4,300 free channels across 30 countries. The viewers can watch all the major shows, ranging from news to sports and entertainment.
The platform is being upgraded to boost the user experience
Samsung says that it is expanding the TV Plus services beyond passive watching. The service will soon have support for live streaming and interactive tools. In a recently streamed Jonas Brothers concert series, the company introduced a live fanvote feature. This lets the viewers choose the song using the TV remote. Samsung says more than 13 percent of connected TV viewers participated in the fanvote.
The amazing success of the Samsung TV Plus supports the broader FAST model as audiences search for free options amid rising subscription costs. By achieving an amazing active monthly user count of more than 100 million, the service shows that even a free streaming system can win users by offering scale, placement, and content variety that matters.
