Zotac has reportedly started cancelling orders for RTX 5090 GPUs only to relist those graphics cards in its store at considerably higher prices. It’s an odd move for one of the NVIDIA board partners who started out looking like one of the better PC gaming brands with this series of GPUs. Early on in the RTX 50-series lifecycle, brands like ASUS and MSI were raising prices on GPUs, and just about every brand and retailer was doing little to nothing to combat scalpers and resellers from grabbing all the stock and selling everything at a very high premium.
Then there was Zotac. The board partner had announced it would be selling the GPUs directly to the consumer without a retail partner. It was also putting out raffles to buy the cards, so no one could just be the faster clicker. Even participating in the raffle meant you had to meet certain requirements first. It painted Zotac in a pretty good light as it seemed to be doing the most to combat the issue with high prices following President Trump’s tariffs. Now, Zoact has turned to villainy.
Zotac cancels RTX 5090 orders, citing that they were a pricing error
Reports about Zotac cancelling orders and then raising the prices of the items that would have been sold come from Reddit posts on the r/pcgaming subreddit (via Wccftech ). In the thread, the original poster notes that consumers were able to snag an RTX 5090 from Zotac during a stock drop over the weekend.
Prices for the GPUs started at around $2,299, but went up to $2,399 and $2,449. Zotac then cancelled the orders and relisted the prices at $2,799, $2,899, and $2,999. Zotac is calling it a pricing error in the system, but consumers don’t seem to buy that, labelling this as an excuse for Zotac to increase the price and make more money. Whether Zotac is telling the truth or not, it’s not a good look for the company with regard to those who were able to make the purchase before the price changes. Even other consumers who are on the outside looking in don’t seem to be looking at Zotac very favorably right now.
It’s also worth remembering that Zotac isn’t the only company doing these sorts of things more recently. Corsair has been in the limelight recently for having done the same thing to consumers over its RAM kits. Of course, both companies are probably trying to increase prices because the cost of components to make these products has gone up. And unfortunately, consumers end up paying that cost.
